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Swatch Irony AG 1999 Brown leather band Vintage Swatch Watch This classic 1999 Swatch Irony comes with a timeless stainless steel case and a beautiful brown leather strap. The watch has been preserved in amazing condition, and it keeps time with high accuracy. Condition: Very Good Movement: Battery powered/QuartzCase diameter: 37 mm Swatch watches since 1983 Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches. We have been collecting Swiss watches for almost 15 years and of course, this amazing brand had to make it in our collection. Moreover, it has become the most prominent one, as our collection rises up to 1000 Swatch watch models at this point. We have watches from all the major Swatch watch categories, such as Swatch Originals, Swatch Irony, Swatch skin, Swatch Bijoux, Swatch Digital Touch, Swatch Sistem51, Chronograph Swatch watches, Scuba Swatch watches, Flik Flak & more. Check our entire collection here. An amazing fashion innovation From the start, the Swatch brand targeted primarily fashionable young people. Swatch dials were a riot of colorful, cheerful, cheeky designs. For Swatch, the dial (and sometimes the case) was a blank palette on which designers could put whatever they chose. There were no rules. Swatch’s anything-goes aesthetic allowed photographs, printing, painting, cartoons, designs – whatever – to go on the dial. The design stole the show. The time, in the form of three hands, was there, if you wanted it. Swatch quickly collaborated with contemporary artists to do limited, collector edition pieces. The first was Kiki Picasso in 1984 and eventually included dozens of artists. Have a look at our Swatch collection to find your favorite design. ____________ All you need to know about Vintage Radar F
